No 1 About Project

Day One Fitness is a direct-to-consumer e-commerce platform for an at-home gym system with patented technology.

The objective of the website is to drive online sales with limited edition fitness equipment sold exclusively through the online store.

No 2 The Process

My role as a front-end designer:

Creating lo-fidelity wireframes, branding, style guides, user journey and final layout / website design. Worked directly with back-end engineers to setup React framework, proprietary e-commerce shopping cart process and coded HTML/CSS from concept to check-out.

No 3 Roles

  • Wireframe
  • Style Guide
  • Layout
  • Typography
  • Web Design

No 4 Testimony

“It's very common for websites to become a little too crowded and try to do things which distract from the product. With Comet & Day One Fitness, the sites made were set to focus on the product and serve as tools to turn a click into a sale.”

— Charles Peralo, Founder & CEO

No 6 More Projects