Day One Fitness for Pivot Brands

N^o 1 About Project

Day One Fitness is a direct-to-consumer e-commerce platform for an at-home gym system with patented technology.

The objective of the website is to drive online sales with limited edition fitness equipment sold exclusively through the online store.

N^o 2 The Process

My role as a front-end designer:

Creating lo-fidelity wireframes, branding, style guides, user journey and final layout / website design. Worked directly with back-end engineers to setup React framework, proprietary e-commerce shopping cart process and coded HTML/CSS from concept to check-out.

N^o 3 Roles

• HTML/CSS
• Wireframe
• Style Guide

• Layout
• Typography
• Web Design

N^o 4 Testimony

“It's very common for websites to become a little too crowded and try to do things which distract from the product. With Comet & Day One Fitness, the sites made were set to focus on the product and serve as tools to turn a click into a sale.”

— Charles Peralo, Founder & CEO

N^o 5 Website

http://day-one-fitness.com

N^o 6 More Projects